The Ask
Imara TV has been actively engaging youth on sexual and reproductive health rights (SRHR). We are now focusing on expanding our digital reach and enhancing the user experience for our platform. Can you help us assess how to optimize our website and dashboards to further engage our audience and align with our mission?
The Observation
Digital platforms that aim to provide educational content, particularly for youth, often face challenges in maintaining user engagement and accessibility. As the demand for mobile-friendly, interactive content grows, it becomes critical to ensure that the platform's design and functionality are continuously improved to meet user needs. Poor optimization can lead to disengagement and difficulty in delivering the intended educational impact.The Process
Methodology
Double Diamond Approach:
The project utilized the double diamond design approach, emphasizing both divergent and convergent thinking to address design and implementation challenges effectively. This holistic method ensured meticulous planning and execution across all project phases, aligning closely with Imara TV’s vision.
Project Phases:
- Design: Focus on addressing comprehensive user needs, mapping critical user journeys, and developing user interfaces across various touchpoints.
- Implement: Develop the website using platforms like WordPress and Laravel, along with backend API integration to enhance functionality.
- Pilot: Conduct a rigorous testing phase with the Imara TV team to ensure functionality and readiness for full-scale deployment.
Results
Through collaborative efforts, the project successfully:
– Developed Fully Functional Website and Dashboards: Translated high-fidelity prototypes into functional, cross-browser compatible web platforms.
– Redesigned Logo and Brand Guide: Introduced vibrant colors and playful typography to appeal more effectively to a young, energetic audience.
– Enhanced Mobile Responsiveness: Ensured the website was responsive across various devices and screen sizes to accommodate all users effectively.
The Outcome
The project delivered significant outcomes, including:
- Improved Brand Engagement: The new brand design and website interface significantly enhanced user engagement and brand recognition.
- Streamlined Content Delivery: The revamped dashboards facilitated better content management and interaction, improving overall administrative efficiency and user experience.
- Increased Accessibility: Enhanced mobile responsiveness ensured that the platform was accessible to a broader audience, crucial for reaching youth across different regions.
The Imara TV website redesign exemplifies how targeted digital enhancements can significantly impact educational platforms. By focusing on user-centric design and incorporating extensive testing and feedback loops, MADE by People helped Imara TV transform its digital tools into more effective resources for promoting sexual and reproductive health among the youth. This project not only improved the technical aspects of Imara TV’s platform but also aligned it more closely with its mission to empower and educate young individuals.