The Ask
Masoko requested MADE to collaborate on improving their vendor platform, which needed enhancements in onboarding, inventory management, order management, financial settlement, notification management, and document management. They aimed to redesign the user interface (UI) and user experience (UX) based on user research findings and conduct usability testing of the redesigned vendor portal.
The Observation
The current Masoko vendor platform faced challenges in usability and functionality, hindering vendors from effectively managing their operations. Addressing the vendors' pain points was crucial for enhancing their experience and efficiency on the platform.The Process
The project began with conducting user research on the current Masoko vendor platform to identify pain points and areas for improvement. This involved engaging with vendors through surveys, interviews, and focus groups to gather insights into their experiences and challenges. Based on the research findings, the next step was to redesign the user interface (UI) and user experience (UX) of the vendor portal, ensuring that the new design addressed the identified issues and enhanced usability. Following the redesign phase, a new version of the vendor portal was developed, incorporating the updated UI and UX elements to create a more efficient and user-friendly experience for merchants. Finally, usability testing was conducted with actual vendors to ensure that the redesigned vendor portal effectively met their needs and expectations, allowing for further refinements before the final launch.
The Outcome
New redesigned Masoko vendor portal that met the key pain points for the merchants by streamlining onboarding, stock management, sales, payments, and account reconciliations.