The Ask
ASSEK aimed to equip startup enablers and SMEs with essential knowledge and tools for digital transformation. The focus was on educating participants about the importance of digitalization, developing effective strategies, and incorporating Human-Centered Design (HCD) principles to create user-centric solutions. They also wanted to introduce various digital tools to optimize business models.
The Observation
Many SMEs were struggling to integrate digital solutions into their business models, which was affecting their scalability and competitiveness. ASSEK recognized a gap in digital literacy among startup enablers, emphasizing the need for hands-on training and strategic planning to leverage technology for business growth.The Process
- Workshop and Content Preparation:
- Designed and organized tailored materials to address participants’ specific needs and align with the training objectives.
- Developed comprehensive content on digital transformation, automation, and e-commerce, ensuring relevance to SMEs.
- Workshop Execution:
- Set clear objectives and underscored the significance of digitalization for SME growth.
- Conducted interactive sessions, reviewing current digital trends and strategies.
- Introduced Human-Centered Design (HCD) principles to foster user-centric digital solutions.
- Guided participants through hands-on exercises to explore digital tools applicable to their businesses.
- Coaching Sessions:
- Facilitated group coaching based on participants’ levels of digitization.
- Assisted participants in developing actionable digital transformation plans, with an emphasis on HCD principles.
- Feedback and Iteration:
- Collected and analyzed feedback to assess the workshop’s effectiveness.
- Documented digital transformation strategies developed by participants for future reference and improvement.
The Outcome
- Enhanced Digital Literacy:
Participants gained a deeper understanding of the impact of digitalization on SMEs. - Strategic Planning Skills:
Equipped participants with practical skills to develop and execute digital transformation strategies. - HCD Integration:
Reinforced the integration of HCD principles to ensure that digital solutions are user-centric. - Practical Experience:
Provided hands-on exposure to digital tools, preparing participants to support SMEs in adopting new technologies.